The words on an image only work if people can read them quickly. Font, color, size, spacing, and contrast decide whether your message feels polished or gets lost in the background.
Start with Font Size
Choose a size that matches the role of the text. Headlines should be large and easy to scan. Labels and notes can be smaller, but they still need enough space around them to stay readable on mobile screens.
Choose Color and Contrast
Use these rules when styling image text:
- Use dark text on light backgrounds and light text on dark backgrounds
- Add shadow or background color when the image behind the text is busy
- Avoid thin fonts over detailed photos
- Keep brand colors consistent across product or campaign images
- Use alignment and spacing to make multiple lines easier to scan
Quick Styling Workflow
After adding or selecting text:
- Pick a font that fits the image tone
- Adjust size and weight before choosing effects
- Set color based on background contrast
- Use shadow or background color only when needed
- Export a test image and check it at the size people will see it
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